Ceuta prepares discount vouchers to sell more at Christmas

1. The vouchers will allow you to save 25% on purchases at businesses in Ceuta during Christmas
2. Aid to modernize businesses and facilitate new businesses

The Government will allocate part of the 10 million euros in aid reserved for Ceuta to finance 25% discount bonds to buy in stores and promote the economy of the SMEs of the autonomous city. The first campaign will arrive in Black Friday, will continue at Christmas and will have a third edition in spring.

The first vice president and minister of Economy, Commerce and Business, Carlos Body, has announced a agreement with the Chamber of Commerce to boost consumption and support small businesses in the autonomous city. The plan also includes direct discounts at checkout, aid to modernize establishments and subsidies to facilitate the opening and continuity of businesses.

The measures will be channeled through a first tranche of aid of five million eurosmanaged by the Chamber of Commerce. The objective is to attract buyers, improve the competitiveness of local businesses and reinforce commercial activity in the main sales campaigns.

The vouchers will allow you to save 25% on purchases at businesses in Ceuta during Christmas

He program BuyBono will offer subsidized discounts to buy at participating establishments. The consumer will pay 75% of the amount and public financing will cover the remaining 25%, with purchases of up to 300 euros per person.

The first campaign is planned for Black Friday. Then the Christmas campaign will arrive, one of the seasons of greater activity for commerce, and a third call in spring.

The bonuses may also be combined with additional discounts offered by the establishments themselves. In this way, the Government seeks to encourage purchases and allow consumers to access more competitive prices, while businesses increase their sales.

The agreement also includes a second discount program that will be applied directly at checkout, without the need to use a previous voucher. In this case, the financing will be borne by the public program and the businesses themselves, who will each assume 50% of the discount.

With this system, the The consumer will pay a maximum of 85% of the purchase price. The measure will allow establishments to participate in promotional campaigns without depending exclusively on the distribution of bonuses.

Ceuta will also seek to attract buyers from Andalusia

The plan includes actions to promote local consumption and attract customers from Campo de Gibraltar and other areas of Andalusia, through the Ceuta Destino program.

Activities will also be organized to energize the shopping streets throughout the year. The calendar will include public events, parades, fairs, themed markets and a Commerce Week, in addition to a specific campaign for Christmas.

These actions aim to increase the influx of public to establishments and take advantage of the highest demand campaigns to improve the income of small businesses.

Aid to modernize businesses and facilitate new businesses

He The agreement also reserves funds so that self-employed workers and companies can improve their establishments. The aid will be granted through a public call and will have an average amount of 6,000 euros per project.

Businesses will be able to allocate these funds to renew computer equipment and point of sale terminals, improve shop windows and incorporate security systems, efficient lighting or air conditioning.

Digitalization will be another of the axes of the plan. To this end, 520,000 euros will be allocated to initiatives such as a common commercial platform for promotions and loyaltye-commerce advice and cybersecurity services to protect data and transactions.

Subsidies of up to 10,000 euros for generational change

The program includes 150,000 euros in direct aid for entrepreneurship and generational change. These subsidies seek to facilitate the opening of new businesses and prevent viable establishments from having to close when their owners retire.

Specifically, aid for generational change may reach the 10,000 euros to cover transfer costs. The initiative aims to facilitate the continuity of businesses that already have a clientele and a consolidated activity.

Finally, the agreement provides for an allocation of 1.13 million euros to promote Ceuta as a shopping and investment destination and promote business internationalization. The agreement includes monitoring and control mechanisms, with separate accounts, independent audits and quarterly reports to monitor the use of public funds.