WTTC and ICC Partner to Strengthen Travel & Tourism SMEs - News and Statistics

Oct 4, 2026

The World Travel & Tourism Council (WTTC) and the International Chamber of Commerce (ICC) have formalised a Memorandum of Understanding (MOU) aimed at boosting the expansion, competitive strength and worldwide representation of small and medium-sized enterprises (SMEs) in the Travel & Tourism industry.

This alliance merges WTTC’s sector knowledge, economic analysis and industry data with ICC’s worldwide business network, which encompasses over 45 million firms in more than 170 nations.

The two bodies will offer SMEs hands-on advice, studies, instruments, linkages and prospects designed to foster commercial expansion and competitive strength.

Globally, SMEs represent over 85% of Travel & Tourism enterprises and are vital to employment generation, entrepreneurial activity, innovation and local economic progress.

Nevertheless, numerous such businesses encounter major hurdles, such as disjointed rules, lack of skilled workers, insufficient funding and market reach, digital obstacles, connectivity problems, visa stipulations and other travel-linked impediments.

As part of the arrangement, WTTC and ICC will pinpoint these impediments and push for measures that foster a more enabling commercial climate.

Their joint efforts will encompass exchanging studies and commercial data, involving enterprises via ICC’s worldwide network, and assembling leaders from both public and private spheres.

The alliance will additionally furnish SMEs with hands-on instruments and knowledge while bolstering proof for decision-makers and aiding the creation of focused policy suggestions.

By integrating SME viewpoints into worldwide studies and advocacy, WTTC and ICC seek to guarantee that domestic and global policies more accurately mirror the requirements of enterprises propelling the industry’s economic and social advantages.

Preliminary cooperation domains will encompass studies, commercial involvement, policy formulation, knowledge exchange and linking Travel & Tourism enterprises with broader global business networks.

The bodies will also press governments to lessen regulatory, monetary, digital and mobility impediments to bolster employment, funding and enduring economic expansion globally.

Gloria Guevara, President & CEO of WTTC, remarked that Travel & Tourism is driven by countless enterprises worldwide, with SMEs central to the industry. She stated that they generate employment, spur innovation and guarantee that tourism’s advantages reach local populations. She further noted that merging WTTC’s comprehension of Travel & Tourism with ICC’s vast global footprint enables taking business proof straight to governments and collaborating with decision-makers to eliminate impediments, enhance competitive strength and unlock more funding and jobs.

John Denton, Secretary General of the International Chamber of Commerce, commented that Travel and Tourism ranks among the world’s most interconnected sectors, daily linking individuals, enterprises and markets across boundaries. He pointed out that amid economic unpredictability, improving the operational climate for the millions of small enterprises fuelling this industry is both an economic and strategic necessity. Via this alliance, he said, ICC and WTTC will unite the worldwide business community to bolster entrepreneurial activity, broaden chances, and guarantee that expansion in travel and tourism yields advantages across economies and societies globally.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND THE AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and its Prospects
1. MARKET SIZE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. CONSUMPTION BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
3. MARKET FORECAST TO 2035
4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

Finding New Products to Diversify Your Business
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCTS
4. MOST TRADED PRODUCTS
5. MOST PROFITABLE PRODUCTS FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Export
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. PRODUCTION BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
8. IMPORTS

The Largest Import Supplying Countries
1. IMPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
9. EXPORTS

The Largest Destinations for Exports
1. EXPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
11. COUNTRY PROFILES

The Largest Markets And Their Profiles

This Chapter is Available Only for the Professional Edition
PRO
1. 11.1
  United States
  - Market Size
  - Production
  - Imports
  - Exports
2. 11.2
  China
  - Market Size
  - Production
  - Imports
  - Exports
3. 11.3
  Japan
  - Market Size
  - Production
  - Imports
  - Exports
4. 11.4
  Germany
  - Market Size
  - Production
  - Imports
  - Exports
5. 11.5
  United Kingdom
  - Market Size
  - Production
  - Imports
  - Exports
6. 11.6
  France
  - Market Size
  - Production
  - Imports
  - Exports
7. 11.7
  Brazil
  - Market Size
  - Production
  - Imports
  - Exports
8. 11.8
  Italy
  - Market Size
  - Production
  - Imports
  - Exports
9. 11.9
  Russian Federation
  - Market Size
  - Production
  - Imports
  - Exports
10. 11.10
  India
  - Market Size
  - Production
  - Imports
  - Exports
11. 11.11
  Canada
  - Market Size
  - Production
  - Imports
  - Exports
12. 11.12
  Australia
  - Market Size
  - Production
  - Imports
  - Exports
13. 11.13
  Republic of Korea
  - Market Size
  - Production
  - Imports
  - Exports
14. 11.14
  Spain
  - Market Size
  - Production
  - Imports
  - Exports
15. 11.15
  Mexico
  - Market Size
  - Production
  - Imports
  - Exports
16. 11.16
  Indonesia
  - Market Size
  - Production
  - Imports
  - Exports
17. 11.17
  Netherlands
  - Market Size
  - Production
  - Imports
  - Exports
18. 11.18
  Turkey
  - Market Size
  - Production
  - Imports
  - Exports
19. 11.19
  Saudi Arabia
  - Market Size
  - Production
  - Imports
  - Exports
20. 11.20
  Switzerland
  - Market Size
  - Production
  - Imports
  - Exports
21. 11.21
  Sweden
  - Market Size
  - Production
  - Imports
  - Exports
22. 11.22
  Nigeria
  - Market Size
  - Production
  - Imports
  - Exports
23. 11.23
  Poland
  - Market Size
  - Production
  - Imports
  - Exports
24. 11.24
  Belgium
  - Market Size
  - Production
  - Imports
  - Exports
25. 11.25
  Argentina
  - Market Size
  - Production
  - Imports
  - Exports
26. 11.26
  Norway
  - Market Size
  - Production
  - Imports
  - Exports
27. 11.27
  Austria
  - Market Size
  - Production
  - Imports
  - Exports
28. 11.28
  Thailand
  - Market Size
  - Production
  - Imports
  - Exports
29. 11.29
  United Arab Emirates
  - Market Size
  - Production
  - Imports
  - Exports
30. 11.30
  Colombia
  - Market Size
  - Production
  - Imports
  - Exports
31. 11.31
  Denmark
  - Market Size
  - Production
  - Imports
  - Exports
32. 11.32
  South Africa
  - Market Size
  - Production
  - Imports
  - Exports
33. 11.33
  Malaysia
  - Market Size
  - Production
  - Imports
  - Exports
34. 11.34
  Israel
  - Market Size
  - Production
  - Imports
  - Exports
35. 11.35
  Singapore
  - Market Size
  - Production
  - Imports
  - Exports
36. 11.36
  Egypt
  - Market Size
  - Production
  - Imports
  - Exports
37. 11.37
  Philippines
  - Market Size
  - Production
  - Imports
  - Exports
38. 11.38
  Finland
  - Market Size
  - Production
  - Imports
  - Exports
39. 11.39
  Chile
  - Market Size
  - Production
  - Imports
  - Exports
40. 11.40
  Ireland
  - Market Size
  - Production
  - Imports
  - Exports
41. 11.41
  Pakistan
  - Market Size
  - Production
  - Imports
  - Exports
42. 11.42
  Greece
  - Market Size
  - Production
  - Imports
  - Exports
43. 11.43
  Portugal
  - Market Size
  - Production
  - Imports
  - Exports
44. 11.44
  Kazakhstan
  - Market Size
  - Production
  - Imports
  - Exports
45. 11.45
  Algeria
  - Market Size
  - Production
  - Imports
  - Exports
46. 11.46
  Czech Republic
  - Market Size
  - Production
  - Imports
  - Exports
47. 11.47
  Qatar
  - Market Size
  - Production
  - Imports
  - Exports
48. 11.48
  Peru
  - Market Size
  - Production
  - Imports
  - Exports
49. 11.49
  Romania
  - Market Size
  - Production
  - Imports
  - Exports
50. 11.50
  Vietnam
  - Market Size
  - Production
  - Imports
  - Exports
LIST OF TABLES
1. Key Findings In 2025
2. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
3. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
4. Per Capita Consumption, by Country, 2022–2025
5. Production, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
6. Imports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
7. Imports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
8. Import Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
9. Exports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
10. Exports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
11. Export Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
LIST OF FIGURES
1. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
2. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
3. Consumption, by Country, 2025
4. Market Volume Forecast to 2035
5. Market Value Forecast to 2035
6. Market Size and Growth, By Product
7. Average Per Capita Consumption, By Product
8. Exports and Growth, By Product
9. Export Prices and Growth, By Product
10. Production Volume and Growth
11. Exports and Growth
12. Export Prices and Growth
13. Market Size and Growth
14. Per Capita Consumption
15. Imports and Growth
16. Import Prices
17. Production, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
18. Production, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
19. Production, by Country, 2025
20. Production, In Physical Terms, by Country: Historical Data (2012–2025) and Forecast (2026–2035)
21. Imports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
22. Imports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
23. Imports, In Physical Terms, By Country, 2025
24. Imports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
25. Imports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
26. Import Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
27. Exports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
28. Exports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
29. Exports, In Physical Terms, By Country, 2025
30. Exports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
31. Exports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
32. Export Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)

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WTTC and ICC Partner to Strengthen Travel & Tourism SMEs – News and Statistics

1. INTRODUCTION

2. EXECUTIVE SUMMARY

3. MARKET OVERVIEW

4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

5. MOST PROMISING SUPPLYING COUNTRIES

6. MOST PROMISING OVERSEAS MARKETS

7. PRODUCTION

8. IMPORTS

9. EXPORTS

10. PROFILES OF MAJOR PRODUCERS

11. COUNTRY PROFILES

LIST OF TABLES

LIST OF FIGURES

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