US Squash and Dunlop have announced a renewed partnership with Dunlop maintaining its nationwide support as the Official Ball of US Squash, expanding its grassroots impact through their new ‘Use the Right Ball’ campaign and joining the US Squash Official Supplier Program.
As the Official Ball of US Squash, Dunlop will continue to provide thousands of competition-ready squash balls for accredited US Squash tournaments, including National Championships and organized play at the Arlen Specter US Squash Center.
Through the ‘Use the Right Ball’ campaign, US Squash and Dunlop will promote five levels of play with five different ball types, designed for varying skill levels and entry points to the sport. The campaign is focused on enhancing accessibility and enjoyment by using the right ball for every stage of a player’s squash journey. US Squash and Dunlop plan to officially launch the ‘Use the Right Ball’ campaign in early 2027 as the new balls are available for retail in the U.S. market.
As part of the renewed partnership, Dunlop and US Squash will also explore exclusive benefits and opportunities for US Squash members, further strengthening the connection between the Dunlop brand and the growing squash community across the country.
“We’re thrilled to continue our long-standing partnership with US Squash and begin this exciting next chapter together.” said Jamie Douglas, Dunlop Sports Americas, Director of Marketing – Racket Sports. “Our shared ambition is to grow participation and make squash accessible to more people across the U.S. Through our new ‘Use The Right Ball’ campaign, we want to remove barriers for newcomers, help players find the right ball for their level and make the journey into squash more enjoyable than ever. We believe that by combining Dunlop’s passion for the sport with US Squash’s commitment to growing the game, we can inspire more people to pick up a racket and discover everything squash has to offer.”
“Playing with the right ball is core to learning and enjoying the sport of squash.” said Mollie Marcoux Samaan, US Squash CEO. “Squash is an incredible sport and one of our primary goals is to invite more people to join our community. Matching experience and skill levels with the right ball is a large step forward for the sport. We are grateful for Dunlop’s continued support and partnership and look forward to working together to achieve our collective goals. Together, we are laying the foundation for the sport to thrive at all levels nationwide.”
Source: ussquash.org
