“TCI Lead Gen was founded as a counterpoint to the demand generation status quo,” said Giddings. “We developed novel processes for audience sourcing, intent signal collection and analysis, and AI augmentation while holding good character and subject-matter expertise as our core priorities. This acquisition demonstrates the persistent value of differentiated, disruptive solutions, even in a challenging M&A environment.”
For 15 years, TCI Lead Gen’s growth and industry standing were driven by a leadership team that innovated and operated truly proprietary sales, data and service systems en route to multiple $15M annual results. Their contributions include:
- Kevin Bennett, SVP, Sales, joined TCI Lead Gen as its second employee in 2013 and continues to build its sales organization, processes and go-to-market strategy. Bennett brings key field intelligence to product development, helping align TCI Lead Gen solutions with the needs of technology marketing clients.
- Jodi Boyer, Director, Client Operations, led enterprise client operations, onboarding and workflow innovation for TCI Lead Gen’s demand generation programs. While spanning customer success, process automation and personnel management duties, Boyer developed AI-enhanced tools and processes enabling rapid program launches while achieving a nearly 100% proof-to-approval rate.
- Plamen Marinov, VP, Data Operations & Privacy, led audience development, data operations, data quality and privacy initiatives and pioneered TCI Lead Gen’s proprietary Lead Catalyst program-execution software. Working alongside Sudip Barman, parent company VP of Engineering, Marinov product-managed scalable, outcome-focused MarTech modules that helped TCI achieve top acceptance rates with Tech 100 clients and an almost-zero incidence of privacy escalations. Marinov managed more than 100 audience-development and quality-assurance team members while building TCI Lead Gen’s peerless 100% LinkedLead, title-verified audience.
- Mary Rose Tobias, VP, Strategic Account Operations, leads strategic account operations, enterprise onboarding, client services and customer-success initiatives for major enterprise customers. For more than a decade running, her leadership is fundamental to TCI Lead Gen’s preferred vendor status for some of the world’s largest companies.
- Travis Wheeler, VP, Operations, led client delivery and analytics, applying technology, management discipline and process rigor across a team of more than 100 program managers. During his 12-year tenure, Wheeler’s organization achieved greater than 100% on-target delivery across thousands of programs for more than 200 clients. He also product-managed the TCInsights data intelligence suite and served as TCI Lead Gen’s lead-management-system expert.
- Liana Wong, Sales and Business Operations Manager, led CRM administration, sales operations, business operations and systems integration across TCI Lead Gen’s ERP, billing and sales technology infrastructure. Her work enabled programs to launch with exceptional speed and accuracy while eliminating email from core workflows and achieving 100% system capture of all business functions. Wong also managed an extensive ecosystem of accounts-receivable and accounts-payable relationships without error through more than a decade of service.
TCI Lead Gen operations continue unaffected by the acquisition. For more information about TCI Lead Gen and its B2B demand generation programs, please visit www.tcileadgen.com.
Media Contact
TCI Lead Gen PR, TCI Lead Gen, 1 6507943722, [email protected], www.tcileadgen.com
SOURCE TCI Lead Gen
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