Sony Music UK today announced the appointment of Jack Fryer to run its catalogue, digital media agency and sync teams, creating a unified offer to help artists and their teams unlock creative and commercial opportunities.
He joins the company with immediate effect and will report to Azi Eftekhari, Chief Operating Officer.
In the newly created role, Jack will lead Sony Music UK’s catalogue, home to a dynamic roster of iconic recordings, alongside the company’s digital media agency and sync teams, under one strategic umbrella focused on creative innovation. The move reflects Sony Music UK’s continued investment in services that help artists build deeper connections with audiences and use digital innovation to drive commercial impact.
Azi EftekhariChief Operating Officer, said: “Jack is a hugely experienced executive with creative instinct, commercial nous and a real understanding of how artists connect with fans. His energy, curiosity and proven ability to build meaningful relationships across the artist and industry community will be invaluable as we enter this next phase of our catalogue strategy and continue developing digital opportunities for our artists and teams.”
Jack Fryer said: “I am obsessed with the evolution of the modern record company. I want to build teams with the kinds of skills that can genuinely make the difference for the artists we work with. The rest is noise as far as I’m concerned. So, the opportunity presented to me – bringing together so many capabilities in one place, all unified around a world class catalogue of music and talent – was frankly irresistible. I can’t wait to get stuck in.”
Jack joins from Universal Music, where he spent more than a decade in senior strategy roles, most recently leading creative, strategy and data across labels. Prior to that, Jack worked at EMI Music across campaigns for artists including Emeli Sandé, Swedish House Mafia and Bastille. He began his career in creative marketing and brand agencies – experience that shaped his approach to connecting music, culture, brands and audiences.
Source: www.sonymusic.co.uk
