PLACE has completed its acquisition of Maxwell, adding an AI-powered mortgage technology and services platform that works with more than 400 financial institutions and facilitates more than $130 billion in annual transactions. Financial terms of the acquisition were not disclosed.
Maxwell provides mortgage point-of-sale technology, business intelligence, fulfillment, diligence and private-label origination services.
In 2025, Maxwell touched nearly 1 in 10 U.S. mortgage origination transactions and reported a 20% five-year compound annual growth rate.
PLACE plans to integrate Maxwell more deeply into its real estate and financial services ecosystem, which serves consumers, real estate professionals, lenders and institutional partners.
PLACE’s homeownership platform currently supports hundreds of thousands of real estate professionals through standalone technology services and its broader operational and growth platform for real estate teams.
The company estimates that approximately 20% of U.S. homeowners are already represented within the PLACE ecosystem and said its platform touched more than 100,000 real estate transactions in 2025.
Earlier in 2026, PLACE acquired the Real Estate Services business of Radian Group, adding capabilities including due diligence, REO asset management and valuation services.
Maxwell will continue providing its existing platform, customer support and products following the acquisition, with no planned disruption to current contracts or relationships.
KEY QUOTES:
“Maxwell is fundamentally aligned with the PLACE vision of a simpler, more connected real estate transaction. The mortgage experience is a critical point to build trust with consumers. We’re thrilled to bring Maxwell’s best-in-class solutions into the PLACE ecosystem and power the hundreds of institutions that make homeownership possible.”
Ben Kinney, CEO and Co-Founder of PLACE
“The real estate market has dramatically evolved over the last 10 years since we launched Maxwell. By doubling down on deeper connectivity between the real estate transaction and the mortgage transaction, under one platform, PLACE and Maxwell will enable lenders of all sizes to unlock a powerful synergy that makes consumers the center of the homeownership journey, no matter what brokerage or lender they choose.”
John Paasonen, CEO and Co-Founder of Maxwell
Source: pulse2.com
