MSC Cruises CEO on Overtourism, Emissions and the Future of Cruise Travel - News and Statistics

Oct 5, 2026

Protests at ports across Europe have targeted the cruise industry in recent years over environmental and overtourism concerns, raising the question of whether the sector has been unfairly cast as the emblem of the travel industry’s problems and whether it can restore its reputation. In an episode of The Big Question from Euronews Business, Gianni Onorato, chief executive of MSC Cruises, spoke with Hannah Brown about how the industry is answering its loudest critics as it seeks to secure its future.

Onorato maintained that although cruise vessels are large, the industry itself is not, accounting for under 2 percent of travel packages sold worldwide in 2025. He also noted that in Barcelona, where overtourism complaints have been directed at cruises, passengers represent roughly 3 percent of the city’s daily visitors. Even so, cruise operators are working, as other parts of the travel sector are, to introduce new destinations and distribute tourist arrivals more evenly across the year.

According to Onorato, cruise itineraries are fixed two years in advance, unlike airline schedules, which are confirmed less than a year ahead, giving destinations more time to prepare for arriving visitors. He said that predictability lets small family businesses decide whether to add tables and seats in their restaurants or bars because they can be certain the visitors will come. The industry has also become a significant part of the European economy, supporting more than 445,000 permanent jobs across the continent.

Carbon emissions remain another focus of criticism. The most notable step toward cleaning up the sector is the introduction of dual-fuel engines that can switch between conventional marine fuel and cleaner alternatives. Onorato recalled that in 2023 the MSC Euribia completed a four-day voyage from Le Havre to Copenhagen using biofuel and that, combined with other measures to cut fuel consumption, the ship reached a zero target.

Members of the Cruise Lines International Association operate 327 ships, representing about 90 percent of global cruise capacity. Only 30 of those vessels, roughly one in 11, have dual-fuel engines, up from a single ship in 2018. Progress is slow in part because affordable cleaner fuels are scarce and in part because companies must wait until the end of a ship’s 30-year lifespan to upgrade their fleets. Onorato expressed confidence that most remaining ships in service will have been decommissioned and replaced in time to meet the European Union’s goal of a climate-neutral maritime industry by 2050.

He also highlighted other technologies being retrofitted to the current fleet to sharply lower onboard energy use. He said air conditioning on ships now uses an HVAC inverter that automatically adjusts cooling levels according to how many people are in a room.

The industry’s customer base is shifting as well. Onorato said cruises were once perceived as being for older people, while today the demographic is much younger, with an average age of 35 to 54, which he described as positive for the industry’s future. Solo travellers are a growing market for the company, with safety an increasingly important consideration, and multi-generational holidays are also becoming more popular, allowing family members to pursue separate activities while spending time together.

A sudden boom is unlikely. Nearly all of the world’s cruise ships are built in Europe, with the four major shipbuilders based in Italy, France, Germany and Finland, but production is limited, so demand is likely to exceed supply. Onorato pointed out that this results in controlled growth, which he framed as beneficial for investors and the industry’s long-term future.

The Big Question is a series from Euronews Business in which industry leaders and experts discuss major topics on the current agenda. The discussion was edited by Arno Aubert.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND THE AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and its Prospects
1. MARKET SIZE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. CONSUMPTION BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
3. MARKET FORECAST TO 2035
4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

Finding New Products to Diversify Your Business
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCTS
4. MOST TRADED PRODUCTS
5. MOST PROFITABLE PRODUCTS FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Export
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. PRODUCTION BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
8. IMPORTS

The Largest Import Supplying Countries
1. IMPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
9. EXPORTS

The Largest Destinations for Exports
1. EXPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
11. COUNTRY PROFILES

The Largest Markets And Their Profiles

This Chapter is Available Only for the Professional Edition
PRO
1. 11.1
  United States
  - Market Size
  - Production
  - Imports
  - Exports
2. 11.2
  China
  - Market Size
  - Production
  - Imports
  - Exports
3. 11.3
  Japan
  - Market Size
  - Production
  - Imports
  - Exports
4. 11.4
  Germany
  - Market Size
  - Production
  - Imports
  - Exports
5. 11.5
  United Kingdom
  - Market Size
  - Production
  - Imports
  - Exports
6. 11.6
  France
  - Market Size
  - Production
  - Imports
  - Exports
7. 11.7
  Brazil
  - Market Size
  - Production
  - Imports
  - Exports
8. 11.8
  Italy
  - Market Size
  - Production
  - Imports
  - Exports
9. 11.9
  Russian Federation
  - Market Size
  - Production
  - Imports
  - Exports
10. 11.10
  India
  - Market Size
  - Production
  - Imports
  - Exports
11. 11.11
  Canada
  - Market Size
  - Production
  - Imports
  - Exports
12. 11.12
  Australia
  - Market Size
  - Production
  - Imports
  - Exports
13. 11.13
  Republic of Korea
  - Market Size
  - Production
  - Imports
  - Exports
14. 11.14
  Spain
  - Market Size
  - Production
  - Imports
  - Exports
15. 11.15
  Mexico
  - Market Size
  - Production
  - Imports
  - Exports
16. 11.16
  Indonesia
  - Market Size
  - Production
  - Imports
  - Exports
17. 11.17
  Netherlands
  - Market Size
  - Production
  - Imports
  - Exports
18. 11.18
  Turkey
  - Market Size
  - Production
  - Imports
  - Exports
19. 11.19
  Saudi Arabia
  - Market Size
  - Production
  - Imports
  - Exports
20. 11.20
  Switzerland
  - Market Size
  - Production
  - Imports
  - Exports
21. 11.21
  Sweden
  - Market Size
  - Production
  - Imports
  - Exports
22. 11.22
  Nigeria
  - Market Size
  - Production
  - Imports
  - Exports
23. 11.23
  Poland
  - Market Size
  - Production
  - Imports
  - Exports
24. 11.24
  Belgium
  - Market Size
  - Production
  - Imports
  - Exports
25. 11.25
  Argentina
  - Market Size
  - Production
  - Imports
  - Exports
26. 11.26
  Norway
  - Market Size
  - Production
  - Imports
  - Exports
27. 11.27
  Austria
  - Market Size
  - Production
  - Imports
  - Exports
28. 11.28
  Thailand
  - Market Size
  - Production
  - Imports
  - Exports
29. 11.29
  United Arab Emirates
  - Market Size
  - Production
  - Imports
  - Exports
30. 11.30
  Colombia
  - Market Size
  - Production
  - Imports
  - Exports
31. 11.31
  Denmark
  - Market Size
  - Production
  - Imports
  - Exports
32. 11.32
  South Africa
  - Market Size
  - Production
  - Imports
  - Exports
33. 11.33
  Malaysia
  - Market Size
  - Production
  - Imports
  - Exports
34. 11.34
  Israel
  - Market Size
  - Production
  - Imports
  - Exports
35. 11.35
  Singapore
  - Market Size
  - Production
  - Imports
  - Exports
36. 11.36
  Egypt
  - Market Size
  - Production
  - Imports
  - Exports
37. 11.37
  Philippines
  - Market Size
  - Production
  - Imports
  - Exports
38. 11.38
  Finland
  - Market Size
  - Production
  - Imports
  - Exports
39. 11.39
  Chile
  - Market Size
  - Production
  - Imports
  - Exports
40. 11.40
  Ireland
  - Market Size
  - Production
  - Imports
  - Exports
41. 11.41
  Pakistan
  - Market Size
  - Production
  - Imports
  - Exports
42. 11.42
  Greece
  - Market Size
  - Production
  - Imports
  - Exports
43. 11.43
  Portugal
  - Market Size
  - Production
  - Imports
  - Exports
44. 11.44
  Kazakhstan
  - Market Size
  - Production
  - Imports
  - Exports
45. 11.45
  Algeria
  - Market Size
  - Production
  - Imports
  - Exports
46. 11.46
  Czech Republic
  - Market Size
  - Production
  - Imports
  - Exports
47. 11.47
  Qatar
  - Market Size
  - Production
  - Imports
  - Exports
48. 11.48
  Peru
  - Market Size
  - Production
  - Imports
  - Exports
49. 11.49
  Romania
  - Market Size
  - Production
  - Imports
  - Exports
50. 11.50
  Vietnam
  - Market Size
  - Production
  - Imports
  - Exports
LIST OF TABLES
1. Key Findings In 2025
2. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
3. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
4. Per Capita Consumption, by Country, 2022–2025
5. Production, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
6. Imports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
7. Imports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
8. Import Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
9. Exports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
10. Exports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
11. Export Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
LIST OF FIGURES
1. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
2. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
3. Consumption, by Country, 2025
4. Market Volume Forecast to 2035
5. Market Value Forecast to 2035
6. Market Size and Growth, By Product
7. Average Per Capita Consumption, By Product
8. Exports and Growth, By Product
9. Export Prices and Growth, By Product
10. Production Volume and Growth
11. Exports and Growth
12. Export Prices and Growth
13. Market Size and Growth
14. Per Capita Consumption
15. Imports and Growth
16. Import Prices
17. Production, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
18. Production, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
19. Production, by Country, 2025
20. Production, In Physical Terms, by Country: Historical Data (2012–2025) and Forecast (2026–2035)
21. Imports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
22. Imports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
23. Imports, In Physical Terms, By Country, 2025
24. Imports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
25. Imports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
26. Import Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
27. Exports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
28. Exports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
29. Exports, In Physical Terms, By Country, 2025
30. Exports, In Physical Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
31. Exports, In Value Terms, By Country: Historical Data (2012–2025) and Forecast (2026–2035)
32. Export Prices, By Country: Historical Data (2012–2025) and Forecast (2026–2035)

Source: www.indexbox.io

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MSC Cruises CEO on Overtourism, Emissions and the Future of Cruise Travel – News and Statistics

1. INTRODUCTION

2. EXECUTIVE SUMMARY

3. MARKET OVERVIEW

4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

5. MOST PROMISING SUPPLYING COUNTRIES

6. MOST PROMISING OVERSEAS MARKETS

7. PRODUCTION

8. IMPORTS

9. EXPORTS

10. PROFILES OF MAJOR PRODUCERS

11. COUNTRY PROFILES

LIST OF TABLES

LIST OF FIGURES

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