- New streaming destination launches in time for Hispanic Heritage Month and peak holiday season with Spanish-language programming and a long-term strategy spanning Spanish, English, and Bilingual storytelling
- Debut programming includes original microdrama I Rented a Boyfriend for Christmas and a national call for Latino-produced family and faith films
NEW YORK, Oct. 15, 2026 /PRNewswire/ — Great American Media is expanding its investment in Latino audiences with today’s launch of Pure Flix Familiaa new streaming destination created for families seeking culturally relevant entertainment rooted in faith, family and shared values.
Launching during Hispanic Heritage Month and at the start of the Christmas family-viewing season, Pure Flix Familia will debut with Spanish-language entertainment that will continuously grow to include English-language, and bilingual storytelling created and curated for Latino audiences.
Pure Flix Familia brings Latino families together with original, licensed and Spanish-dubbed movies and series celebrating faith, family, romance, traditions and the stories that connect generations.
“Great American Pure Flix is the leading faith-and-family streaming service, and Pure Flix Familia will build on that foundation with programming and experiences created specifically for Latino families,” said Bill AbbottPresident and CEO of Great American Media. “Faith and family are at the heart of Great American Media, and those values have deep roots within the Latino community. We are committed to working with talented Latino creators to tell authentic, compelling stories and to building a trusted entertainment destination for families in the United States and around the world.”
Pure Flix Family represents the next step in Great American Media’s continued growthextending the company’s faith-and-family mission to a new audience while complementing the programming available on Great American Pure Flix. First announced in December 2025, Pure Flix Familia is being developed around a Total Latino Market strategy that recognizes how today’s Latino audiences move across languages, cultures, countries and generations. Rather than defining viewers solely by language preference, the platform will serve a broad spectrum of the Latino experience, connected by culture, family and shared values.
The market opportunity is significant. According to Nielsen’s 2025 Diverse Intelligence Series report, U.S. Hispanics represent more than $4.1 trillion in purchasing powerwhile streaming accounts for 55.8% of their total television viewing time, compared with 46% for the overall U.S. population.
At launch, Pure Flix Family will offer original, licensed and Spanish-dubbed movies, series, family entertainmentand faith-centered storytelling. Programming will reflect the humor, romance, faith, traditions, family relationships, and multigenerational experiences that are part of Latino life.
Great American Media is working with Minivelthe Latino media, entertainment, and production company co-founded by media entrepreneur Manny Ruiz and actor-producer Carlos Ponceas the programming, content and creative partner for Pure Flix Familia. Ruiz and Ponce bring decades of experience working within the Latino community and across Hispanic media and entertainment.
“We approached Pure Flix because we saw an opportunity for more wholesome entertainment created with Latino families in mind, and they immediately understood the need,” Ponce said. “Families shouldn’t have to choose between stories that authentically reflect their culture and entertainment they feel good about bringing into their homes. Pure Flix Familia brings those two things together.”
The debut slate will feature Pure Flix Familia’s first original microdrama, I Rented a Boyfriend for Christmasproduced by Pure Flix Familia in association with Minivela. The faith-based microdrama follows a woman who enlists the perfect boyfriend to keep her family’s Noche Buena gathering questions at bay—only to discover that real feelings weren’t part of the deal. A little holiday pretending turns into a lot of romantic chaos in this heartwarming Christmas romcom.
In partnership with Chicano Hollywoodand a coalition of Latino film festival leaders, Pure Flix Familia will also support Latino storytellers through a national call for Latino-produced feature films and short films centered on family and/or faith. Selected projects will be considered for licensing or acquisition, creating a new pathway for filmmakers and independent producers seeking a home for culturally authentic, values-driven storytelling. Submission criteria and deadlines will be announced separately.
The October launch also brings Pure Flix Familia to audiences as the Christmas viewing season begins, building on one of Great American Media and Pure Flix’s signature programming strengths. Great American Pure Flix offers an extensive collection of Christmas movies and seriesgiving Pure Flix Familia a strong foundation for serving families during one of the most family-centered times of the year.
The U.S. debut represents the first step in Great American Media’s longer-term vision for Pure Flix Familia, with the company ultimately looking to serve audiences throughout Latin America and Spain and build a global Latino and Spanish-language faith and family entertainment brand.
Additional announcements regarding Pure Flix Familia’s complete launch slate, subscription options, supported devices and availability will be made in the coming weeks.
ABOUT GREAT AMERICAN MEDIA
Great American Media is the leader in faith and family entertainment, and one of the fastest-growing entertainment networks on television. Great American Media is home to a portfolio of entertainment brands that celebrate faith, family, and country, including Great American Familythe flagship linear network featuring original Christmas movies, rom-coms, and beloved series; Great American Pure Flix, the leading faith and family streaming service; Great American Faith & Living, the unscripted companion network; and GFam+, an app that lets viewers watch anytime, anywhere. Great American Media, established in June 2021 by Bill Abbott and a group of US-based family offices, is available via cable, streaming on Pure Flix and YouTube TV, and on the GFam+ app.
ABOUT PURE FLIX FAMILIA
Pure Flix Familia is Great American Media’s Latino-focused streaming destination for culturally relevant entertainment centered on family and faith. Created around a Total Latino Market strategy, the platform is designed to serve Spanish-dominant, bilingual and English-dominant audiences through movies, series, original microdramas and curated programming that families can confidently enjoy together.
MEDIA CONTACTS:
Victoria Quevedo or Debbie Davis
[email protected]
512.537.1414
SOURCE Great American Media
Source: www.prnewswire.com
