At the highest end of travel, people increasingly seem interested in escaping the cocoon that luxury once worked so hard to create. Nature, physical effort, and sensory experiences that are difficult — sometimes impossible — to reproduce are becoming part of the appeal.
Out is the frictionless bubble. In is the scent of the trees as you ride through a forest, perhaps on the way to a perfect lunch.
Andy Levine has spent nearly three decades building a travel company around this idea.
DuVine Cycling + Adventure Co. takes travelers through Burgundy, Tuscany, Mallorca, the Dolomites, and dozens of other regions by bicycle. There are very good hotels at the end of the day, delicious meals, and plenty of wine. But first there is sweat, weather, and hills — dinner has to be earned.
That combination feels particularly relevant right now. Luxury travelers have become extremely good at finding, consuming, and documenting beautiful, rare things. T
Source: skift.com
