Methodology
Travel Predictions 2027 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. Survey undertaken July – August 2026, 28,230 global respondents, margin of error +/- 0.6%, online data collection, in the following markets: Argentina (1003), Australia (1009), Austria (505), Belgium (1004), Brazil (1000), Canada (1007), Colombia (1012), Croatia (508), Denmark (505), France (1004), Germany (1005), Greece (503), India (1005), Ireland (518), Italy (1004), Japan (1006), KSA (509), Mexico (1007), Netherlands (1006), New Zealand (1008), Portugal (1006), Singapore (508), South Korea (1008), Spain (1013), Sweden (507), Switzerland (503), Taiwan (505), Thailand (1007), UAE (511), UK (2017), USA (2013), Vietnam (504).
Booking.com employees shared perspectives on changing traveler behaviours and emerging travel signals through surveys and focus groups that helped inform trend territories and consumer research.
Source: news.booking.com
