Cox Automotive Raises Full-Year New-Vehicle Sales Forecast; September Sales Expected to Increase 6.5% Year Over Year, as Asian Brands Gain Share
ATLANTA, Sept. 24, 2026 – September new-vehicle sales are expected to finish slightly below August levels but remain on the strong trajectory seen for most of the year. The seasonally adjusted annual rate, or SAAR, is expected to finish near 16.3 million, down from last September’s 16.6 million rate and down from August’s surprisingly strong











