October 13, 2026
PRESS RELEASE
Apple unveils the new Apple TV 4K, supercharged by Siri AI
A more capable and conversational Siri, faster performance, and an even more immersive home theater setup elevate the entertainment experience
CUPERTINO, CALIFORNIA Apple today announced the next generation of Apple TV 4K, delivering its most immersive home theater experience yet. The new Apple TV 4K features Siri AI, an entirely new version of Siri powered by the next generation of Apple Intelligence, transforming how users search for, discover, and enjoy their favorite movies and TV shows through a full-screen Siri AI experience.1 With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free.2
The new Apple TV 4K delivers even faster performance and, when paired with four HomePod mini 2 or HomePod (2nd generation) speakers, unlocks the most immersive home theater surround sound setup Apple has ever offered. As a home hub, Apple TV 4K also makes managing the smart home easier than ever, with Apple Intelligence-generated camera activity descriptions and summarized notifications in the Home app, and control of accessories and scenes.3
The new Apple TV 4K can be pre-ordered starting today, with availability beginning November 13.
“The new Apple TV 4K is our most immersive home theater experience yet,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With Siri AI, finding something to watch becomes a full-screen, conversational experience, and with built-in far-field microphones, it’s completely hands-free. Pair it with HomePod for the best surround sound setup we’ve ever offered, and it makes managing your Apple Home accessories easier than ever. Now, alongside HomeView, HomePod mini 2, and Apple Home Collection, it’s part of the most connected Apple Home we’ve ever built.”
An Entirely New Version of Siri Powered by Apple Intelligence
Apple TV 4K brings Siri AI to the living room with a rich, full-screen experience. An entirely new version of Siri powered by the next generation of Apple Intelligence, Siri AI is a profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and the ability to take even more systemwide app actions, making it effortless to find entertainment. Users can simply ask Siri “What Apple TV shows won at the Emmy Awards this year?” and see beautiful poster art pulled directly from the Apple TV app, along with relevant suggestions like “More award-winning comedies” to keep exploring. While watching, users can ask Siri AI follow-up questions and tap into Siri AI’s broad world knowledge to go deeper into a show, asking things like “Where was Pluribus filmed?” or “Is this appropriate for a 15-year-old?” Responses appear in a compact, subtle overlay, providing helpful information when viewers ask while keeping them immersed in the action. With an Apple Intelligence-enabled iPhone, Siri AI on Apple TV 4K can now tap into a user’s personal context to answer requests like “Play the show Alinda recommended.”
A Fully Hands-Free Experience with Far-Field Microphones
The new Apple TV 4K features three far-field microphones, letting users control what they’re watching and discover new shows completely hands-free. Advanced echo cancellation intelligently isolates a user’s voice from background sound to deliver crystal-clear “Hey Siri” or “Siri” recognition, even while audio is playing.
Faster Performance, Smarter Remote
The A19 chip in the new Apple TV 4K delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation, for greater responsiveness, faster navigation, and smoother animations. The A19 chip also includes a new, dedicated AV1 decoder, enabling more efficient, high-quality streaming while using less bandwidth.
The new Siri Remote keeps its familiar design while adding Find My support with Precision Finding and an option to play a sound on the remote — making it far easier to locate.4
Apple’s Most Immersive Home Theater Ever
Pairing HomePod with Apple TV 4K already offers users an immersive viewing experience that’s easy to set up, and the new Apple TV 4K takes it even further. For the first time, users can create a four-speaker surround sound experience with Apple TV 4K (4th generation) and HomePod mini 2. The four speakers work together with Apple TV 4K to intelligently recognize their position in the room so audio timing and levels are automatically calibrated to the space. HomePod (2nd generation) can also be used in this four-speaker setup for the ultimate audio experience, as long as the front and rear speaker pairs match.5
An Even Smarter Home Hub
The new Apple TV 4K continues to serve as a powerful home hub, giving users control of their smart home accessories from anywhere.6 With a compatible doorbell, notifications appear directly on the TV so users can see who’s at the door, speak with them, and control other accessories like unlocking the door — all without interrupting what they’re watching. Apple TV 4K supports automations, guest mode, and secure local processing of HomeKit Secure Video, now enhanced with Apple Intelligence-generated camera activity video descriptions and summarized notifications. Users can also use Siri AI to control smart home accessories and turn scenes on or off hands-free. And with built-in Wi-Fi and Thread, Apple TV 4K can seamlessly connect and control a user’s smart home.
More Ways to Enjoy the Living Room
Apple TV 4K is more than just a way to watch — it’s a home essential that transforms the living room to reflect what users want in the moment. With Apple Fitness+, the living room becomes a workout studio, while Apple Arcade and the App Store’s library of games turn it into a home arcade. With the Apple TV app, users can stream hundreds of Apple Originals, including thrilling dramas, epic sci-fi, and feel-good comedies, as well as live sports such as Formula 1® in the U.S., Major League Soccer, and Friday Night Baseball.7 Users can also make FaceTime calls with Continuity Camera, view photos, and do even more, all from the big screen.8 With an iPhone or iPad, users can now customize how their iCloud photos appear on Apple TV, making it easy to set up personalized Memories & Slideshows or Portraits screen savers without making their entire library visible. Plus, a new screen saver shuffle feature automatically rotates between categories so there is always something new to see.
Private and Secure by Design
Like every Apple product, Apple TV 4K is designed with privacy and security in mind. Apple TV 4K and the A19 chip include Secure Exclaves: protected and compartmentalized runtimes used to process microphone data separately from the rest of the system. Isolation features added across many core components of the silicon work in tandem to protect Secure Exclaves and keep them segregated from the rest of the system. Data that is processed and analyzed in the Secure Exclaves cannot be accessed by tvOS, apps, the user, or Apple.
Siri AI takes full advantage of the bold new architecture for Apple Intelligence. Siri requests on Apple TV 4K can use on-device processing or Private Cloud Compute, which extends the privacy of the device to the cloud. When processed in Private Cloud Compute, data is neither stored nor made accessible to Apple or anyone else. HomeKit Secure Video footage is stored end-to-end encrypted and never accessible to Apple.
Apple TV 4K and the Environment
Apple TV 4K was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Apple TV 4K features 100 percent recycled gold plating and tin solder in all Apple-designed printed circuit boards, and 100 percent recycled rare earth elements in all magnets. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Siri Remote includes 100 percent recycled aluminum. Apple TV 4K meets Apple’s high standards for energy efficiency and safe chemistry. As with all Apple products, its paper packaging is 100 percent fiber-based9 and designed to be recycled.
Pricing and Availability
- Customers in the U.S. and 29 other countries and regions can pre-order Apple TV 4K (4th generation) starting today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, November 13.
- Apple TV 4K (4th generation) is available for $299 (U.S.) or $49.83 (U.S.) per month for six months.10
- Siri AI is available as a beta on Apple TV 4K (2nd generation or later), and is available at launch in the U.S., Australia, Canada, India, New Zealand, Singapore, South Africa, and the UK in English.
- The new Siri Remote is compatible with Apple TV HD and Apple TV 4K, and is also available for purchase separately. Find My support is available on the Siri Remote (2nd generation or later).
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
- Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in tvOS 27.2 and requires the owner of the home in the Home app to have an Apple Intelligence-enabled iPhone or iPad running the latest software version and have Siri AI turned on and set to a supported language. Personal context requests require a paired Apple Intelligence-enabled device with Siri AI turned on and set to a supported language. Siri AI will not be initially available in the EU in iOS or iPadOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence terms and conditions. Learn more at support.apple.com/148587. Access to Siri AI is also available on Apple TV 4K (2nd generation) or later.
- Far-field microphone support for Siri varies by region and language. Supported when the primary tvOS language is set to Mandarin Chinese, Dutch, English, Finnish, French, German, Hebrew, Norwegian, or Swedish.
- Video descriptions for HomeKit Secure Video camera recordings require setup using an Apple Intelligence-enabled iPhone or iPad and a subscription to an eligible iCloud+ plan. Some Apple Intelligence features in the Home app, such as video summaries, are available for a limited number of cameras depending on the iCloud+ plan. Supported camera counts and other iCloud+ plan features may change over time. Learn more at apple.com/apple-intelligence.
- Find My support is available on the Siri Remote (2nd generation or later). Precision Finding works on the Siri Remote (4th generation) paired with iPhone Duo, iPhone Air, or iPhone 17 or later (excluding iPhone 17e) running the latest iOS software; availability varies by region. Playing a sound to locate the remote is exclusive to the newest Siri Remote.
- Home theater surround sound requires four HomePod (2nd generation) or HomePod mini 2 speakers in matching pairs (front and rear), paired with Apple TV 4K (4th generation) running the latest operating system software.
- Compatible smart home accessories sold separately.
- Subscription may be required to access some content. Live sports subject to blackouts. Title and application availability subject to change. Some applications are not available in all areas.
- Available on compatible iPhone and iPad devices with Apple TV 4K (2nd generation or later) running the latest operating system software.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from Apple’s calculations.
- Apple Card Monthly Installments (ACMI) is a 0 percent APR payment option that is only available if users select it at checkout in the U.S. for eligible products purchased at Apple and is subject to credit approval and credit limit. See support.apple.com/en-us/102730 for more information about eligible products. Additional limits and restrictions apply. See the Apple Card Customer Agreement for more information about ACMI. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.
Press Contacts
Emily Ewing
Apple
Apple Media Helpline
Source: www.apple.com
