On the auspicious occasion of Navratri and Durga Puja, Adani Group company Adani Cement has prepared a unique and grand form of Maa Durga. The company decorated 15,000 cement sacks at its Kaymore Cement Plant in Madhya Pradesh in such a way that when seen from above, the huge form of Maa Durga is visible. The company claims that it has become the first cement company in India and the world to create such a grand tribute through sacks. Through this, Adani Cement, the world’s ninth largest cement manufacturer, has tried to give the message of faith, strength and trust.
70×70 feet canvas and 750 tonnes of cement
A total of 15,000 bags of ACC and Ambuja Cement were used to create this giant artwork, whose total weight is about 750 tonnes. It was laid out with utmost precision on a huge surface measuring 70 feet wide and 70 feet long. The artisans and workers collectively put in 12,600 hours of hard work to create this huge figure.
Aerial view shows the huge form of Maa Durga
It is clearly visible in the aerial view that thousands of sacks kept on the ground were initially visible only separately. But as soon as the aerial or drone camera rises up, Maa Durga’s crown, eyes, ten arms and her grand form clearly emerge.
15,000 cement bags. 750 tonnes. 12,600 man-hours. One divine tribute. 🙏 At our Kymore plant, Adani Cement created a monumental aerial tribute to Maa Durga across a 70 × 70 ft canvas as part of #JahanVishwasWahanShakti. A celebration of faith, unity and collective effort. https://t.co/KzVaP8GB01
— Adani Cement (@AdaniCement_) October 11, 2026
This entire making has also been shown in a digital film, which Adani Cement has shared on its digital and social media platforms. It has been told how the shape of Maa Durga was prepared by using thousands of cement sacks in a precise manner.
The company gave a message of confidence and strength
Adani Cement has made it a part of its Navratri and Durga Puja 2026 campaign. This campaign is based on the core message of Adani Cement’s two leading brands ACC and Ambuja Cement. In this, ACC Cement’s ‘Trust’ is linked to its long standing identity of trust and Ambuja Cement’s ‘Strength’ represents the promise of strength that has been woven together. Its title has been kept “Where there is faith, there is power”.
The company has presented both these ideas together through the figure of Maa Durga. Its message is that faith and strength together can make any big work possible. The company has linked it to faith, tradition and collective hard work.
Campaign related to the tradition of Kaimor
Kaimor is not just a plant site for Adani Cement. ACC’s cement plant was established here in 1923. There has been a long tradition of celebrating Ramlila in this area. According to the company, the local people, their faith and traditions have also been given a place in this campaign.
Source: ndtv.in
